Grammys Spur Streaming; Katy Perry Single Hits No. 1

29 Jan 2014 23:16
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Lorde may have been the Grammy Awards' most talked-about artist on Sunday night - more of the 15.2 million Grammy tweets were about her than any other act, Twitter reported - but when it came to streaming music, Daft Punk appears to have gotten the biggest early lift.
On Spotify, Daft Punk's streams increased by 205 percent in the United States from Sunday to Monday, while Paul McCartney's streams rose 126 percent, Spotify said. The rapper Kendrick Lamar, who lost in seven categories but became central to a post-Grammys debate about race - and was in a widely commented-upon performance - saw a 99 percent increase, and Taylor Swift, who also performed but did not win, rose 67 percent.
The music industry's sales accounting week ended on Sunday, so the full impact of the awards on record sales will not be clear until next week. But in this early window, at least, the Grammys' effect was minor.
The soundtrack to the Disney film "Frozen" returned to No. 1 with 93,000 sales, while an annual compilation of songs by Grammy nominees opened at No. 2 with 59,000, according to Nielsen SoundScan. Beyoncé, who opened the show with Jay Z, rose one spot to No. 3, even though sales of her self-titled album actually decreased by 22 percent, to 48,000.
"Is There Anybody Out There?" (Epic), the debut by the pop duo A Great Big World, opened at No. 4 with 48,000 copies sold. And Lorde, who performed on the Grammys and won song of the year for her single "Royals," rose two spots to No. 5 on the album chart with 37,000 sales of "Pure Heroine" (Lava/Republic), up 19 percent from the week before.
Katy Perry's song "Dark Horse," which she gave a witchy performance of at the Grammys, rose to No. 1 on Billboard's singles chart, her ninth hit to reach that peak. The song sold 294,000 copies and had 5.6 million streams online.
In the days before the awards, various social-media sites and music outlets made Grammys predictions based on user data from their platforms. But of course the Grammys are chosen by the sometimes whimsical members of the National Academy of Recording Arts and Sciences, so many of these predictions were incorrect.
In the album of the year category, for example, Spotify and Shazam favored "The Heist" by Macklemore & Ryan Lewis, and Facebook data indicated buzz for Kendrick Lamar's "good kid, m.A.A.d city," but the prize went to Daft Punk's "Random Access Memories." For record of the year, Spotify chose "Radioactive" by Imagine Dragons; Shazam liked "Robin Thicke's "Blurred Lines"; and Facebook favored Lorde's "Royals." But Daft Punk won for "Get Lucky."
One prize that all the online predictors got right was best new artist, which went to Macklemore & Ryan Lewis.

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